Brand Discovery Questions

Provide URL’s to your top 3 closest competitors, and select which type of competitor they are. Select all that apply.

INSTRUCTIONS: Taking your primary audience type, build a hypothetical profile. Keep in mind this is NOT a real person. This is a creative exercise where you make up a person based on common traits that may be true of your primary demographic. It’s okay if it’s not always true of your audience. Have fun with it!

INSTRUCTIONS Your brand’s voice is the personality, posture, tone, and attitude of your brand. It’s how you sound in your marketing and communication material.

INSTRUCTIONS Culture is the atmosphere, mood, or vibe of your brand. If your brand were a person (or group of people), how would you describe it?

INSTRUCTIONS Think about words that describe the desired look, aesthetic, and style of graphics and imagery that would be appropriate for your brand.

INSTRUCTIONS Think about words that describe the look, aesthetic, and style of graphics and imagery that should be avoided for your brand, and explain why. Try at least one word or phrase, but up to three.

INSTRUCTIONS Link to a Pinterest board, website, or image that inspires the look of your brand. Explain how the sample you provided inspires what your brand image can look like.

Traditional brands appear a bit more mature than modern brands. They look like they have history, or a shared heritage, as if they’ve been around for a while. Modern brands look newer, more dynamic, and youthful.

More details in a logo typically provide more opportunities for the logo to fall apart in various contexts. This is why many brands have adopted for a minimal, iconic approach for their logo. Other brands, however, prefer a more detailed, illustrative look for their logo. Still other have found somewhere in the middle to be appropriate.

List at least 3 (up to 6) applications where your logo will likely be used or seen.

INSTRUCTIONS Consider the persona you created - your target audience. This is who your website is primarily speaking to. Answer the following questions with this person in mind.

You have completed Brand Discovery, but your not done yet. Be sure to review your work below before submitting and generating your Brand Discovery PDF.